We are promoting Men’s Health next to our main newspaper stand for the next two weeks. Why? Because it works! Our experience is that we sell more copies of Men’s Health from this small stand than in the usual location with men’s fitness titles. Simple tactical moves like this are vitally important to driving above average magazine sales. It is important to know which titles such moves work for un your newsagency and to be obsessive about leveraging the opportunity.
Go try it with Men’s Health. Put it with your newspapers, even on the flat next to your biggest selling daily. Count how many copies you place there and check sales each day. Let sales data drive your actions.
In this marketplace with so many retailers selling magazine we need to fight for every single sale we can get.