We are promoting crossword magazines to shoppers as they walk toward the car park. The simple display attracts sales we would otherwise not have achieved. We do this with crosswords two or three times a year and see a lift in sales as a result.
As the photo shows, we primarily support Lovatts and Puzzler. This is logical as they deliver most sales.
The display will remain up for a week.
While speaking about crosswords, they account for between 6% and 7% of all magazine sales in our Forest Hill store. It is important to us that we maintain this as we strive for a balance across magazine categories. There is a danger too much business coming from one or two categories.
While I am happy to achieve good sales for weeklies, it is important that they do not dominate magazine sales. The weekly magazine shopper is more fickle, in my view.