Our placement of Prevention magazine on the flat between Women’s Weekly and New Idea is working very well for us. I’d encourage newsagents to try this. While the title sells well from the health section, it is this high traffic tactical location placement which is driving excellent business for us.
If do you do try this, remember how many copies you place so that you can measure the success of the placement. Give it three or four days – if you are getting results keep doing it and if you are not try another title.
This is a perfect example of driving basket size. New Idea, Woman’s Day and other weeklies are the big traffic drivers, what you place on either side of them will drive the basket efficiency you achieve with them.
I have tried it everywhere with no success , for me i think the problem is the small size
Just moved Prevention as suggested and by the time I had walked back around behind the counter a customer was waiting to buy a copy. Lets see how the rest sell.