The front page of the Courier Mail newspaper today is a huge ad for their new iPad app.
Newsagents, and I bet other retailers, are not happy at being used so blatantly to push people away from what they sell. One can only wonder at how else News will use its successful print products to lure and push readers of those online.
While migration online is inevitable, it is frustrating that the company which is pushing / pulling people online continues to pressure newsagents to invest in supporting the print product.
due to the wet weather all the false fronts on our papers were lost, how sad
It’s shameless and yet we are expected to display it as required … or else! But the customers are asking where The Courier Mail is today … they just don’t see it (like all other ads)!!
Good. Let’s stop delivering the rag.
The fronts fell off
Wendy my customers said the same thing today “where is the Courier?” Just to clarify it wasnt just a front page it was a full wraparound and the biggest question i have is “why was there no cover price”? should we have given it away and claimed the credits for it?……….
MY CUSTOMERS ASKING FOR THE FREE IPAD
Just noticed Wooltes had 32still left do not think peaple could find them
Sold out of ours early but I had evry second one of my morning customers asking were we out of CMs.
JJust popped out and checked – the council bin outside my shop is absolutely chocker block with the wrap arounds !!
SPENT ALL DAY FINDING CMS FOR EVERYONE, WELL THOSE THAT ASKED BUT SOLD OUT OF TELES HAVE CM LEFT
All of our wraps fell off before opening time.
All our wraps fell off our papers too. After ours fell off I hoped that every other newsagent in Qld’s fell off too. Nothing stopping them taking a full page ad in THEIR paper next time though.
i removed mine as well , no one could recognise the CM untill it was removed ,it looked like a bundel of inserts .Maybe someone in the marketing department needs a slap on the rist for such a stupid idea
Anyone else notice the subtle plug in The Age last week for their iPad edition?’ which is free for the moment
Left ours on. Bugger it. If that’s how they want to do things, give ’em enough rope, I reckon.
I know this is different for distribution agents but from where I sit as a Sub Agent, all papers do is get people through the door. My profits from news papers yesterday were under $20.00.against $160.00 for magazines and $665.00 from the card department. Guess where I place my efforts?
While not wishing the demise of printed papers, the question is what else can I offer to drive traffic before newspapers lose their drawing power. Surely more profitable and time and space efficient options exist.
It’s not necessarily different for distribution agents, either, Brendan.
In so many cases, the costs associated with said distribution can turn the whole relationship into a liability. Couple that with the prevailing attitude of ‘boss’ certain publishers have towards newsagents, it sure ain’t a warm and fuzzy experience. So, less and less time and space is being devoted to newspapers as time goes on; and for many of us already, the barest, tiniest minimum short of breach, is spent on such items. Other things are of far more value to newsagents these days.
And Today Tonight also plugged it last night – $7 somthing for a monthly subscription…
Cheers
Peter
News Ltd can advertise what they want but while I am paying the rent I am not ‘telling’ my customers that I want them to buy an ipad with this wraparound on the courier mail. Put it inside the courier mail as magazines do but I want sell anything that affects my marketing to my customers. I have been ‘robbed’ for 10 years as a home delivery newsagent, I won’t wear this blatant ‘in your face’ statement from News Limited.
The brazen way in which News positioned its iPad applications in both the Telegraph (half page inserts) and the Courier wraparound is quite honestly offensive to newsagents.
Whilst clearly iPad applications, paywalls and the like are where publishing companies will draw future income from, this strategy is a slap in the face to those, who, over the last 100 or so years have been up at 4am dragging the papers in. Newsagents are the interface between News and its other key stakeholders and they need to remember that.
Where is the Newsagent’s Federation in all of this?