A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Drowning in NW magazine

nw-wk52.JPGWe continue to be oversupplied with NW magazine from ACP.  Based on current supply, we are lucky to achieve a sell through of 30%.  This is odd for a weekly title from ACP, they control supply tightly as a rule.  Given the space allocation, we need a sell through rate of 60% and above for this title.   NW is not a popular title with our customers.  That said, this week we are giving it a shot with the best pocket placement in with the weeklies as well as a full facing with our newspapers.

0 likes
magazine distribution

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image