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Cover-up makes a magazine pack look cheap

quilting-mag.JPGWe received this bagged pack, Quick & Easy Quilting, on Friday through Network Services from Universal Magazines like many newsagents I am sure. The dark grey band across the plastic bag covers the title of the magazines inside the bag. It looks ridiculous. What were the production people at Universal thinking? Didn’t quality control at Network Services pick this up?  The product is sub standard in my view.

Why are they hiding the title – this is what customers will want to see. Are they trying to hide the title from newsagents so we think this is a new product? Do they want to hide it from customers? Who knows?

The folks at Universal Magazines, and probably Network Services, will say here he goes complaining unfairly about Universal again. They decided to cover the titles of the magazines in the bag.  They decided to send us a product which is of poor quality compared to other product on our shelves. They set themselves up for attention here.

Anyone who spends time watching magazine browsers in a newsagency will know that they do not like bagged magazines.  Especially special interest titles such as quilting titles.  Shoppers want to know if they have the patterns.  How can they tell unless they can browse the title.  I guess the discounted price counts for something.  But, then, the publisher and distributor do not get the customer complaints.  Nor do they have to pick up the trash when bags are opened.

While there is a title printed above the grey bar, you are left wondering what is really inside when you can faintly see a title different to the that which is printed on the outside of the bag.

I will leave the issue of bagged magazines for now – my views are well known.

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magazine distribution

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  1. trudy banks

    My first impression was that it should go with the mens mags, it looks to be wrapped like a porn mag!

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  2. Jeff

    While I don;t hate bagged magazines as much as you mark, this one went straight in the returns bin. It looked like trash.

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