My post here about the excellent ManSpace magazine and several posts about the equally excellent smith journal magazine have piqued interest in magazines for men. I’d be interested in newsagents posting their recommendations of magazines for men, thinking men. I am particularly interested in titles which are not your everyday, titles the majoring of newsagents would not have. Share your knowledge…
I was hoping to see some input on this topic. I want to do a mens section that involes good Mags, maybe some publishers reading this can offer suggestions.
Al
Monocle is a great magazine (and the Airfreight sells well), QP does well for us (watches) as well as British GQ. T3 and Stuff are also good sellers although usually with a hand sell…
‘CODE’ – Documenting Men’s Style – mens fashion magazine – Dutch in English, contemporary, stylish quality publication, put it away for myself
I am looking for something to recommend and I just keep coming up with specialised titles – you won’t sell a Ford man a Holden magazine I’m afraid. I do heaps of special interest titles, all the hobbies and sports, I guess these are not actually titles for “thinking” men. I put Wired up with T3 and Stuff. And I sell quite few Scientific American and Scientific American Mind, just have the demographic. And a scattering of BBC History and like titles – same quys buy Quadrant, The Monthly The Economist, The Week etc
Agree with H, we maintain a good range of niche titles for the chaps. Have had success with Smith Journal (Frankie, Monster Children etc) but I wonder about the longevity of those products, once the hipster dudes stop reading them (or enjoy being seen to read them…), will they survive?
May I think that frankie and Smith certainly have a long life ahead of them. If you check out social media coverage they are building respect as brands.
OK, it’s Sunday morning and I have time to look and think. I like the Oneshots that turn up (mostly from Gotch) I seem to be allocated between 2 and 5 copies which suits, and at the moment I have World War11 in the Pacific (GG 12700), B52 Special (GG 31615), Falklands (GG 31609)
Aeroplane Icons ( currently Sunderland GG 31208) and Network has RAAF in World War11 (03260). Together these make a good special interest grouping
Hope you’re right Mark, I love the look that those mags present to the public, they lift the feel of the shop. I’m hoping I just don’t ‘get’ it.
This is an excellent discussion for the shop. It’s got us thinking about something we not realise we have ignored. We used to think of mens magazines as being about cars, bikes and fishing.
Very interesting topic. I have tried very hard to display magazines that I believe are best sellers (e.g. Wheels, UFC, Men’s Health, Men’s Fitness, Motor, Unique Cars, Perth Street Car, and Australian Motorcycle News). Unfortunately, we get a lot of magazines that for years I have never sold a copy of. I talked to the owner to see if we were allowed to select magazines that we wish to sell but he said its up to the subagent on what we can sell. Is this true?