We are thrilled to be the only retailer in our centre with plenty of stock of the 2013 One Direction Calendar at the moment and that we’ll hold this position for the next few weeks. We are making the most of the opportunity with this simple yet clear placement on the lease line, facing into the shopping mall.
One Direction fans are like bees to a honey-pot, walking across to the business and browsing the calendar. And buying.
We are known in the region as the go to store for One Direction product. Word of mouth re the 2013 calendar is already good. This is in part thanks to our pre release pre-sale which we started months ago thanks to advance notice from our supplier.
Besides 1D fans, customers for the calendars are parents, grandparents, friends and relatives. The appeal is far broader than fans themselves.
Going out early with the product is helping us get early Christmas gift sales.
Presold 20. Got 30 for the shop. Getting more. I’ll make more than $1,000 off this one calendar.