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Word of mouth in the Twitter age

Check out the tweet from a One Direction fan who was thrilled to see “the boys” on magazine covers. I mention it today as a reminder that in this twitter world, word of mouth (via tweets) spread faster and wider. It’s also a reminder that we can connect to this world and the fan base of brands and music groups through careful tweets of our own. It starts with each of us having a presence of Twitter. Sadly, our channel is poorly represented.

I appreciate time is a challenge for newsagents. Maybe we are spending too long on old processes and opportunities and not enough on the new. The world has changed.

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  1. SHAUN S

    Just opened up a twitter account and i don’t really think this something i could get into at the moment maybe it might grow on me but at the moment it makes no sence at all to me

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  2. Mark Fletcher

    Shaun, start by following some people and see what gets into your feed.

    I sent a tweet a few months ago that was retweeted to more than 150,000 one direction followers. It generated foot traffic for one of my shops … for free.

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