The announcement overnight by The New York Times of their partnerships with Byliner and Vook are a move toward monetisation of the article. This is where we could see considerable disruption, through the sale or articles rather than aggregated content such as under a newspaper or magazine banner.
While the NYT move remains associated with their masthead, it will put the opportunity of monetisation of the article in more open play. I see it as an excellent opportunity for the digital platforms. Think about it – we chase stories that interest us. Being able to use a service to bid, say, a couple of dollars for quality stories about a topic of interest to us could have more take up than a subscription to a masthead.