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A new approach to displaying bananas

I was fortunate to get to a Whole Foods Market store on the Upper West Side of New york yesterday. I went having heard their CEO speak earlier in the day. I wanted to see if his pitch carried through to the shop floor. It did. Whole Foods is an excellent model, I took plenty fro  what they do … many ideas.

One such inspiring idea is how they display bananas. They hang them, as the photo shows.  This different approach to presenting merchandise plays out through the store. I can see how it would make shopping more enjoyable.

Not only do they hang their bananas, they have a wide range and provide excellent information with the range.

While the supermarket is drawing on a population much bigger than we see locally in Australia, there are many Whole Foods Market stores service Australian size populations.

Walking out of the store I was thinking that I had not expected to see a fresh (to me) approach to displaying bananas. Just goes to show innovation has no bounds.

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visual merchandising

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  1. Mal

    I like it! Would you mind posting more photos of the store?

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  2. Mark Fletcher

    I’ll do a couple more posts about this store Mal as it was wonderful to see.

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  3. averill

    WERE THEY QLD BANANAS

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  4. Jarryd Moore

    Hung bananas … hmmmm … and are they some stacked melons i see in that photo … are you sure you were in the right store?

    Jokes aside, its a great visual. I imagine the height makes it feels like being enveloped by fresh fruit.

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