Factors driving our double-digit year-on-year growth in ink sales for us are the re-location of ink behind the counter and the promotion of ink with good signage that visually connects with the flyers we distribute to homes in our area.
15% of our ink customers now use discount vouchers when purchasing ink and this is driving shopper loyalty. As a regular purchase habit based product ink is important for newsagents to get right. It can easily generate new traffic and weld-on existing customers.
Getting ink right includes range, price, product location, in-store signage, customer service and loyal shopper rewards. These are all things that can be done with little retail experience thanks to the support of suppliers in our channel like Tonnex and Dynamic Supplies.
Key to growth is change – staying on top of the range, changing your marketing and updating product knowledge.
The terrific growth we’re achieving with ink is particularly pleasing since the landlord placed an Inkspot ink kiosk out the front of our newsagency shortly after we opened.