Thanks to the attention driven by the new Hello Kitty partwork we had a customer a couple of days ago spend $117.45 on Hello Kitty products, on impulse.
By ordering in Hello Kitty product to time with the launch of the part series was genius on the part of our team member responsible.
This is the type of action newsagents need to engage in – being proactive retailers based on trends they see in store. It’s action that can be taken within a budget, even a small budget. magazines and cards provide wus with excellent guidance as to brands and trends we can tap into to drive sales.
While some newsagents will prefer to be agents making a percentage from products and services controlled by others, I am certain there is more money to be made by us exerting more control ourselves. Every day I see examples – like this Hello Kitty one.
Now if only we could get partworks supply sorted out.
Nice display. Hello Kitty hasn’t taken off here, I thought it would have been pretty popular and I have so much stock!
We have sold heaps of Peppa Pig products, have it displayed on lease line with the part work. Part one sold out in 2 days but part two is hardly moving which I find surprising. Even today on a busy Saturday no one is buying part 2.
Same here Jenny. Hello Kitty has been a dud for us. Peppa Pig part 1 has sold over 150 copies and still going strong. Part two is naturally slower but still doing well.
We’ve got other Peppa Pig products arriving early next week.