Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Calendars a good use of magazine fixtures

Mark Fletcher
September 29th, 2013 · 3 Comments

I’m helping a newsagency reconfigure their floor space and until they can get a mini-shop fit done they have been using old magazine fixtures to sell calendars. Calendar sales for September are more than double what they achieved for September in 2012. ┬áThis works even better if you can locate calendars near the appropriate category of magazines for the calendar subject.

2 likes

Category: Calendars · Newsagency management

3 responses so far ↓

  • 1 Jenny // Sep 29, 2013 at 8:17 AM

    We have also taken magazine space for calendars, they can be seen by customers from outside our shop and they sell well from this placement.
    We too are reconfiguring our shop, need to make changes to the first magazine isle and the stationery and gift shelving at back of shop. Mark if I send some photos of our current setup would you give us your thoughts on this. Thanks

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  • 2 Mark Fletcher // Sep 29, 2013 at 9:05 AM

    Certainly Jenny – mark@towersystems.com.au.

    1 likes

  • 3 Brendan // Sep 29, 2013 at 2:25 PM

    We used empty magazine space a few years ago for calendars. Works a treat especially for large categories such as dog breeds.

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