Basic branding of your newsagency is the best way to let people know who you are, what you offer and what you stand for. Here is the bare-minimum branding a newsagency needs just to be recognised and remembered:
- Branding the business building – professionally, completely.
- Staff in clean and branded uniforms.
- Staff with professional, branded, name badges.
- Business cards not only identifying you but also pitching your business.
- Branding on your computer system receipts.
- Branding on all shopper bags.
- Branding on your vehicles.
- A who we are flyer, marketing and branding the business.
- Your brand on at least one local sports club.
- Your brand supporting at least one local school.
- Branding on anything you hand out at any time.
- If you’re in a high street situation, branding using a flag or a-frame on the footpath.
Every use of your branding must be consistent and it must connect back to the business, what it stands for and what it offers.