Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from April 2014

Cool business advertising billboard

April 30th, 2014 · No Comments

Check out the billboard I saw on the floor of the Hong Kong Gift Fair trade show this week. The balloon, backpack and related items cost US$100.00 – and you then have all you need for an attention grabbing billboard. I am not so sure about this. Sure, it would be noticed and talked about […]

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Tags: marketing

Day three of a five-day back to basics newsagency management challenge: stationery

April 30th, 2014 · 1 Comment

This week I am shining a light on five back to basics areas of our newsagency businesses over which we can make a difference for the good of our business and the benefit of our customers. By back to basics I mean parts of our business that define us and can separate us from others. Today, I want […]

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Tags: Management tip · Newsagency management · Stationery

Great use of a corridor leading to the bathrooms

April 30th, 2014 · No Comments

Check out how one Hong Kong supermarket is using the corridor leading to the bathrooms they have in-store … for their magazine department. You see this type of smart use of space all over Hong Kong – which is only to be expected in a city very tight on space. The corridor is ideal for […]

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Tags: magazines

Excellent creation of storage space

April 30th, 2014 · No Comments

Check out how one toy / hobby shop in Hong Kong has created storage and display space in a challenged and expensive retail situation. They have done this in a way that looks integrated with their business. I love their use of ceiling space. 2 likes

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Tags: Gifts · retail

Easy selling of newspapers in Hong Kong

April 30th, 2014 · No Comments

While successive state governments from all sides of politics around Australia screw up transport ticketing, here in Hong Kong this week I have seen how their Octopus cards are used to purchase all sorts of things including newspapers, public transport and plenty more. This photo shows a stack of papers outside a 7-Eleven store. Newspaper […]

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Tags: Newspapers

Day two of a five-day back to basics newsagency management challenge: cards

April 29th, 2014 · 12 Comments

This week I am shining a light on five back to basics areas of our newsagency businesses over which we can make a difference for the good of our business and the benefit of our customers. By back to basics I mean parts of our business that define us and can separate us from others. Today, I want […]

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Tags: Greeting Cards · Management tip · Newsagency management · newsagency of the future

Promoting Time with women’s weeklies

April 29th, 2014 · No Comments

Beyonce on the cover of Time is reason enough to place it next to weekly magazines. I am thrilled that one of my team members did this on their own initiative – a smart and tactical move. 2 likes

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Tags: magazines · Tactical display

Shoppers follow people more than magazine titles

April 29th, 2014 · No Comments

In the magazine section of a Hong Kong supermarket someone moved Famous with Miley Cyrus on the cover next to ELLE also with Miley Cyrus on the cover. I like this a lot. Sometimes, the cover subject for a magazine issue should guide its placement more than the masthead. 3 likes

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Tags: magazines

Understanding the new look Girlfriend magazine

April 29th, 2014 · No Comments

mUmBRELLA has an article about the background to the refreshed Girlfriend magazine. It explains the reasoning for the refresh and details that newsagents may have missed. I encourage newsagents to read this. 1 likes

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Tags: magazines

Day one of a five-day back to basics newsagency management challenge: magazines

April 28th, 2014 · 1 Comment

This week I am shining a light on five back to basics areas of our newsagency businesses over which we can make a difference for the good of our business and the benefit of our customers. By back to basics I mean parts of our business that define us and can separate us from others. Today, I […]

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Tags: Management tip · Newsagency management · newsagency of the future

Here’s where display the full cover of a magazine helps

April 28th, 2014 · No Comments

Displaying the full cover of the UK Peppa Pig magazine helps drive sales as customer get to see the gifts that come with tis issue. This is important for all gifts with magazines but especially of to the Peppa Pig customer. In traditional magazine pockets these gifts would be hidden and opportunities for impulse purchases […]

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Tags: magazines

Leveraging newspapers

April 28th, 2014 · No Comments

We have had a good run since Anzac Day promoting the latest Better Homes and Gardens and the My Kitchen Rules Cookbook between our two top selling daily newspapers. Our tiny time and space investment has paid off. We can sell more magazines. 0 likes

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Tags: magazines · Tactical display

Making the case for women’s magazines

April 27th, 2014 · No Comments

In Five Reasons Why I Love Women’s Magazines – And Am Over The Backlash Against Them at the UK Daily Mail, Sara Mccorquodale makes a case we can connect with in our newsagency businesses.  2 likes

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Tags: magazines

US newspaper revenue decline continues

April 27th, 2014 · No Comments

The decline in revenue for newspaper publishers continued as evidenced with the release of the latest data. The revenue challenge has more to do with ad revenue than circulation revenue whereas the cost challenge is more to do with distribution than editorial. Smart publishers will realise that they could make more money setting their content […]

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Tags: Media disruption · Newspapers

Sunday newsagency marketing tip: use your touch points

April 27th, 2014 · No Comments

Newsagencies have some of the best retail foot traffic yet too often we fail to leverage that. Here are some very very basic touch points you can use to better connect with shoppers to drive purchases and return visits: Bags. Make sure they are branded with your brand and contain a sales pitch. In the […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: be a proud owner

April 27th, 2014 · 1 Comment

Sometimes when on the shop floor of my newsagency customers approach saying do you work here? or something similar. I can understand that since I am often not in uniform as I am only there for a brief visit. In an instance recently I joked with the customer – work here? I own the joint! […]

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Tags: Management tip · Newsagency management

Nuts to close, not missed in Australia

April 27th, 2014 · No Comments

UK lad’s mag Nuts is to close following a circulation decline. As it’s not been in wide circulation in Australia, many would not have seen Nuts. I checked out a copy yesterday at the airport. I find Nuts trashy and disrespectful. Guys into this can get what they want online for free. 1 likes

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Tags: magazines

The Saturday Paper supports newsagents

April 26th, 2014 · 22 Comments

Great to see The Saturday Paper supporting newsagents again with supply and supporting this with social media mentions of our channel. Suppliers speaking to their customers about our channel is important in this social media centric world. 7 likes

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Tags: newsagency marketing · Newspapers

Evidence important in claims of newsagency sales success

April 26th, 2014 · 3 Comments

Newsagents and suppliers often claim success without providing proof supporting their claim. There have been instances in our channel where newsagents have believed a claim without seeking evidence and gone on to discover that there was ho evidence and that the claim was false. Everyone wants success. Unfortunately some want it bad enough to spin […]

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Tags: Ethics · Newsagency management

Excellent Cosmopolitan Bride cover

April 26th, 2014 · 2 Comments

I love the cover off the latest issue of Cosmopolitan Bride – it stands out from all the other bride titles we currently have in stock. Whereas other bride titles use a soft pallet, Cosmo Bride has gone for bright … and it works. This is the wedding title you see first in our wedding […]

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Tags: magazines

Tapping into Kylie interest

April 26th, 2014 · No Comments

We have made sure to place TV Week and New Idea Jumbo Puzzler next to each other to leverage the Kylie Minogue covers of each title. This placement sets up to sell both titles together. It’s small moves like this that help us sell more magazines than being average would usually achieve. Supermarkets ands other […]

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Tags: magazines

Maximising gifts with magazines

April 26th, 2014 · No Comments

We have made sure to allocate extra space to Women’s Health and Girlfriend to display the excellent gifts with purchase available with the current issue of these titles. the extra space is resulting in a bump in sales and that’s what the gifts are all about. yes they are taking some extra space but the […]

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Tags: magazines

Staples introducing postal counters in some of its US retail outlets

April 25th, 2014 · No Comments

US stationery giant is introducing US Postal Service sanctioned postal service counters in some of its stationery stores and US postal workers are understandably angry. So far 82 Staples outlets have introduced the counters. Reports claim that the hourly cost of someone on the postal counter goes from around $25 an hour for the US […]

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Tags: Australia Post · Newsagency challenges · Newsagency management · Newsagency opportunities

Fin Review barcode issues

April 25th, 2014 · 3 Comments

I know some newsagents have received copies of the Weekend Financial Review without a barcode. While this should not be a challenge because of touch screen hot buttons, I thought I’d open a thread here in case anyone wanted to comment. 3 likes

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Tags: Newspapers

How to choose a marketing group for your newsagency

April 25th, 2014 · No Comments

Continuing my week-long series on newsagency marketing groups, today I’ll outline how newsagency marketing groups support the channel beyond the individual businesses the serve. As with all the advice I have shared in this series, today’s advice is carefully crafted to NOT guide you to choose a specific group but rather to get you to cast […]

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Tags: Newsagency management · newsagency marketing · Newsagency marketing group · newsagency of the future · Newsagency opportunities