Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from July 2014

Network Services back online from tomorrow

July 31st, 2014 · 1 Comment

Here is an update just now from Network Services from their IT outage: Please be advised that NETonline will be available again tomorrow. If you wish to process returns for the month of July or claim shortages from today’s delivery, please log in to your account and process as soon as you can. We will […]

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Tags: magazine distribution · magazines

Update on the Network Services outage

July 31st, 2014 · No Comments

Just received this update from Network Services for circulation to newsagents: Dear Agent, Due to system issues, we are still unable to provide the NETonline website for you this morning. We are aware that this is of a large inconvenience and are working very hard to get all our systems up and running in order […]

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Tags: magazine distribution · Newsagency challenges

27 million YouTube views make this a must-have product for newsagents

July 31st, 2014 · No Comments

I first heard about Poo Pourri from a supplier at the start of this year. Not long after we started pre promotion to customers, long before the product arrived and long before it featured on the Sunrise TV show. Going out early with pre release marketing connected shoppers with the product and the newsagency. While others […]

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Tags: Fun · Gifts · newsagency marketing · newsagency of the future · Newsagency opportunities

Promoting the Win a $5000 Shopping Spree

July 31st, 2014 · No Comments

We are promoting the Win a $5000 Shopping Spree competition from Pacific Magazines with front of store placement of the collateral and their branded floor display unit. I’m happy to use prime real estate for this promotion. The message is very simple, something shoppers quickly connect with. I expect this campaign to be successful at […]

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Tags: magazines

Too many fitness magazines

July 31st, 2014 · No Comments

Both magazine distributors have been sending us more fitness titles – too many for us to display how we would like. This is another example of us being abused and of the distributors increasing our financial obligation without giving us control over this. It is frustrating. If Gotch and Bauer want us to be responsible […]

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Tags: Magazine oversupply · magazines

Not the kind of book you want to see an employee reading

July 31st, 2014 · No Comments

While it’s a work of fiction, the cover of this book is one that would give any boss pause for thought if they saw it on an employee’s desk or them reading it in the lunch room. I bet there are some employees who would like their boss to be gone from the business. This […]

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Tags: Newsagency management

Major IT outage at magazine distributor Network Services impacts newsagents

July 30th, 2014 · 9 Comments

Magazine distributor Network Services has suffered a major IT outage impacting primary and secondary systems. This has stopped newsagents being able to lodge returns. It has also stopped network sending out electronic invoices for magazines for tomorrow – the busiest day of the week. Network advises that they hope to have files ready at some stage […]

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Tags: magazine distribution · magazines

Melbourne Gift Fairs less than a week away

July 30th, 2014 · 15 Comments

The Melbourne gift fairs are a few days away – hundreds of newsagents will attend. I know some who are flying in for the full five days. Most will dedicate at least two days. These fairs in Melbourne and the same in Sydney are the go to events for anyone serious about gift retailing. Even […]

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Tags: Gifts

Advertising for new employees

July 30th, 2014 · No Comments

Check out the ad I saw in a Smiggle store window the other day. While I like that they call their employees superstars, I think placement down low in the window is odd – maybe they are expecting young kids to apply. Also the poster does not name the store, only the overall retail group. […]

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Tags: Newsagency management

More on Zoo oversupply by Bauer Media

July 30th, 2014 · 10 Comments

Check out the email from the allocations experts at Bauer. Having received 3 copies of Zoo this week and selling 1, the Bauer Sales Based Replenishment program (system / person) decided we needed more: Thank you for sending your sales data. Based on the information you have provided, we have raised an extra order on […]

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Tags: Magazine oversupply

Terrific visual merchandising in Coles

July 30th, 2014 · 3 Comments

This display of Coke and related product in a Coles supermarket in Melbourne is bold and eye-catching. The inflated Sherrin AFL football hanging above the boxes arranged as a stadium caps it off well. The display shows what can be done with creative placement of product on the shop floor. Sure in this Coles they […]

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Tags: visual merchandising

Two excellent science titles to promote

July 30th, 2014 · No Comments

The latest issues of Scientific American and New Scientist need to be placed in the spotlight as both have timely and wide interest cover stories. New Scientist has an excellent piece on computer and artificial intelligence pioneer and currently in the news Alan Turing while Scientific American has a timely piece about the connected world. […]

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Tags: magazines

Excellent signage helps capture your shopper

July 29th, 2014 · No Comments

I love the signage used in this Typo store for signposting their craft area. The sign reflects fun and connects with the younger shopper attracted to this store. I watched as shoppers were drawn down to this display, at the back of the store. The sign worked. We compete with this business but they are […]

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Tags: visual merchandising

Terrific use of the ceiling in a retail store

July 29th, 2014 · No Comments

Check out how one retailer I visited recently is embracing the ceiling with the wallpaper going up the walls and onto the ceiling. The book theme is perfect for as they also sell books. The books on the ceiling help give you an impression that you are shoe where special, somewhere different to out there. […]

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Tags: Newsagency management · retail · visual merchandising

Here is one reason shoppers are becoming wary about handing over personal data

July 29th, 2014 · No Comments

Security protection firm Symantec recently published their Internet Security Threat Report 2014. It is a sobering report of the increase in hacking and attacks through websites, email, mobile devices and more. While I am sure it is does not document the full extent of the impact of digital attacks, what it documents is frightening. This report […]

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Tags: Newsagency management · theft

Embracing the shop door

July 29th, 2014 · 2 Comments

I love the way one retailer has embraced the door at the back of the shop I saw in Auckland on Sunday. Take a look at the photo. The staircase is a photo on the door. What makes it work is the placement of greenery around the door. Brilliant. I didn’t notice the door until someone […]

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Tags: retail

A good issue of Golf Digest to put in the spotlight

July 29th, 2014 · No Comments

This latest issue of Gold Digest magazine is a good one to put with weekly magazines, newspapers or a high traffic location where the title would not usually be placed. The cover is very different for the magazine. Place it somewhere different and get more people browsing – and maybe buying – the title. 1 likes

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Tags: magazines

No regular price Woman’s Day at one Coles

July 29th, 2014 · 2 Comments

One newsagent in Melbourne was happy hearing that their local Coles only received the bagged discount pack of Woman’s Day, NW and OK!. These discount packs were at all checkouts, the Bauer supplied floor unit and in their magazine department. Maybe this was the plan by Bauer. Anyone else found this at their local Coles? 2 […]

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Tags: magazines

Inexpensive NZ lottery corporate image requirements for retailers

July 28th, 2014 · 3 Comments

Click on the image to see in detail what NZ lottery retailers are required to install in terms of a fit out and external marketing. Externally, there is stick on signage and inside, there is inexpensive signage at the sales locations. One retailer I spoke with today said they spent less than $3.000 on their […]

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Tags: Lotteries

Cool promotion of a newspaper at the counter

July 28th, 2014 · 4 Comments

I like this placement of The New Zealand Herald at the counter that I saw this morning. The placement of a copy in an acrylic unit showing off the front page is very smart – if the front page can’t sell a newspaper what can? If Australian newspaper publishers moved to a fair margin (25% or […]

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Tags: Newspapers

Weekly magazines and convenience food

July 28th, 2014 · No Comments

I like this display of convenience food placed above weekly magazines in the same book retailer I referred to in the previous post. There is no missing the bags of chips and other items placed above the magazines. This is very smart retailing, a placement sure to drive a deeper basket. 1 likes

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Tags: Convenience retail · magazines

Cool kids book nook

July 28th, 2014 · No Comments

Check out the very cool kids book reading and sales nook I saw in a bookshop at Auckland airport. It was in the centre of the shop – a play area kids could be within easy view of parents browsing the shop. Out of shot in the photo is a couple of kid-size seats.  Very […]

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Tags: Book retailing

Yours more expensive in New Zealand

July 28th, 2014 · No Comments

I was surprised to see that Yours is priced at $5.00 in New Zealand. That is A$4.55, a considerable difference to the price of the Australian edition of the title. It could be due to difference in competition between New Zealand and Australia. 1 likes

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Tags: magazines

If you are looking to buy a newsagency

July 28th, 2014 · No Comments

I am aware of several new newsagency locations in centres. If you are looking to open a newsagency in Victoria, New South Wales or Queensland, please contact me by email or phone (0418 321 338). 1 likes

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Tags: Newsagency for sale · Newsagency opportunities

Have you been asked if you accept the Bauer Rewards program?

July 28th, 2014 · 12 Comments

We have not been asked once by a customer if we are part of the Bauer Rewards program in my newsagency. One pitch reportedly used by Bauer to get people to sign up was that other newsagents nearby have signed up and you will need this too or you will miss out. While the program is […]

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Tags: Newsagency management