The Art Therapy partwork launches Monday next week. Courtesy of Gordon & Gotch, here is a poster you can print for customers to colour in.
You could also use this poster in online marketing to leverage the most from this launch.
My suggestion is you start your marketing for this immediately, ahead of the launch of the title as none of your competitors are likely to do this.
Do you really want to push this for 25% with a low cover price of $8???
Jon, yes! Partworks launches drive traffic. Partworks shoppers are more likely to purchase other products than other magazine customers. It is short-sighted to only look at the 25% of a low cover price. The opportunity here is considerably beyond that.
I think this will be a great part work especially if the GG promised dump bin arrives.
When we first started getting colouring books from the publishers it helped fill the gap while I was waiting for better margin stock but now I am getting so much I’m going to have to early return.
Publishers have gone overboard with these books and sadly put them in supermarkets and Big W.
I am pushing it as it is a guaranteed seller plus the opportunity to upsell the other colouring in books with higher margin is excellent plus the stationery attached. And this will introduce a new customer who will be loyal over the period of the partwork. Great opportunity and one that shows our channel as the one to go to for colouring in books for adults.
Oh and thanks for poster great idea!
Hey does anybody know when the millennium falcon partwork will arrive in Australia
We have sold over $10k in Colouring books most at least 50%GP. My biggest selling range is $34.99 each with over 50%GP, then there is all the pencils. They can stick this part work, it comes with pencils so you can’t even upswell easily. You can have my allocation as I will be sending the lot back.
Jon I think you are missing a terrific opportunity here but that is your call to make. Your better GP adult art therapy books target a different shopper to this partwork. I’ve been in the adult art therapy book space for close to year and have done very well. This partwork launch will boost interest and bring in people who are more price conscious. I see it as an opportunity to upset them to the more serious product.
Partworks, in the main, are exclusive to our channel. It is actions like you outline that could lose them for us and if that happened I expect plenty of newsagents would complain to the distributors when they should complain to those who early returned part 1 in the past.
While I respect your right to make the choices you think are right for your business I claim the right to record I think you are wrong.
Mark in your answer to Jon you say actions like his could lead us to lose partworks if thats the case who in the hell would take on the mess that partworks create in our store.Is your position in the newsagency game likely to get you the supply that you need so you don’t get the frustration alot of us do
Supermarkets Paul. The launch issue model serves their goal and it serves the goal of the UK publishers. This is how partworks are launched in NZ and sometimes in the UK.
I will be giving this partwork 100% in trying to get sales BUT if the system lets me down with supply this will be my last . just last week I lost 2 customers with the 3d partworks due to lack of supply , they have now gone else where with all of their purchases
Supermarkets would not put up with back orders and any of the other crap that goes with partworks You really think s/markets are going to do what we do with partworks I dont.Also how is your supply with partworks.
Partworks sold into supermarkets are not done that way.
how are they sold to them then and again how is your supply of partworks
If supermarkets did get them I expect it would be sale or return. Our supply of partworks, overall, is good. We got 160 go this new colouring title and I expect to sell most.
Might be wrong but I think Paul is refering to supply later on down the track , do you get undersupplied like we do and cannot fulfil orders
I am noisy about this. Also being in a group helps resolve these issues.
“shauns” right im sick of under supply iv actually reached to the extreme of in some circumstance subscribing to bissets to fulfill my partwork orders, as my clients are so loyal, and almost family, if i dont fulfill there order i could lose an additional $20-$40 GP a week. from other regular purchase’s, this is’nt paranoia this is directly corresponded fact. not a single partwork is completly filfulled in our store and has to be constantly bounced around, we automatically back-order short orders, but have no option but to dish-out on a first in first served basis, someone like you mark would know the anarchy that produces with back-orders within the tower system. Not only that but now i have customers knocking on the shopfront at 6am when we don’t open untill 8am to get their partworks.
Nicholas if you are in a marketing group ask for their help on this as supply challenges in many cases can be resolved. I say this as it is something I work on for newsxpress members myself.
Yes Shauns thats exactly what i was referring to and Mark marketing group or not should not affect the way you are treated as a customer.We are all customers of these distributers Maybe this blog goes along way in you getting the supply you need and me missing out ??
Paul this blog does not play a role. In terms of the marketing group side, distributors want some things proactive marketing groups can help with so it is only natural they provide a different service from their side.
If the suppliers are restricting supply to newsagents to push customers onto direct subscription, and I doubt anyone here believes that’s not what’s happening. Then its a bullshit argument to say joining a marketing group fix’s the problem, it just puts more of the burden on non aligned newsagents. If every newsagent joined a marketing group we would all be back to square one being treated equally badly. The partwork suppliers use us to market for them then cut supply to their benefit and our detriment and if joining a marketing group means you avoid that good luck to you. Doesn’t change the fact the newsagent channel as a whole is being used and abused by companies that need us at the start then treat us with contempt once we’ve created a market for them.
Well said Steve. I think magazine distributors would have the same contempt for marketing groups as they do for industry associations. They know how divided this channel is and have taken full advantage of it for many years and will continue to do so. I wonder what litigation would come from proving a marketing group was being treated differently to stand alone newsagents??? That would be a bit like the A.N.F. speaking on behalf of all newsagents with the mpa trials would it not.
I agree partworks publishers abuse our channel beyond issue #1. However, knowing this enables good operators to make the most of issue #1 when advertising maximises traffic for a title. This is why I like partworks.
Beyond issue #1, overall, my supply is good.Time is invested in achieving this. Complaining does not help.
On the marketing group discussion, there is nothing wrong with any supplier to the channel entering into agreements that may commercially suit them and the other side they agree with. It’s business.