Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Poor marketing execution by News Corp.

Mark Fletcher
December 30th, 2015 · 18 Comments

20151230_072234Newsagents in Queensland received The House of Wellness launch issue with their papers today. News Corp sent out the notice to explain the free magazine hours after the papers arrived. This is appalling communication.

‘What is even worse is that the launch issue is from last year. This freebie to be given away with The Sunday Mail on January 17 is of questionable value as it is old content.

News Corp. is paying newsagents 20 cents a copy to hand the freebie out, store it in the meantime, put up posters and other collateral and manage this promotion. Given what is expected of newsagents, News Corp. should be paying at least a living wage – five times the 20 cents paltry fee.

This looks like lazy marketing to me. Someone found spare stock in the warehouse and thought lest send this to newsagents for a promotion. They have the stock because they could not move the stock the first time around. Newsagents provide them a low cost distribution channel, unfortunately.


Category: Ethics · magazine distribution · Newsagency challenges · Newsagency management

18 responses so far ↓

  • 1 Richard // Dec 30, 2015 at 12:58 PM

    House of Wellness published for Chemist Warehouse by News Corp Australia”.
    This is an advertising supplement.
    Why not say so!


  • 2 Mark Fletcher // Dec 30, 2015 at 1:18 PM

    Yes Richard, News Corp should.


  • 3 Bruce G // Dec 30, 2015 at 4:41 PM

    I did not realise that it was ours. I thought it was left at our door in error. It is an advertising vehicle for Chemist Warehouse not a real magazine.
    So I phoned up the Chemist Warehouse headquarters to ask them what it was about. They haven’t got back to me yet.
    It is a good thing I looked at this blog today. Now I know what is going on.Yes an abuse of newsagents by our supply “partners” News Ltd.


  • 4 Lance // Dec 30, 2015 at 6:33 PM

    Looks to be a rehash of the Myer promotion late November.


  • 5 Peter B // Dec 30, 2015 at 7:26 PM

    Even the 12.5% commission for Newscorp mags is way out of touch with reality and a joke. They should at least be matching gotch and networks 25%.


  • 6 eric // Dec 30, 2015 at 9:24 PM

    If I received these mags from news Ltd, it won’t stand a chance enter my shop at all,centre bin is closer than my shop.


  • 7 Fred // Jan 5, 2016 at 11:27 AM

    Promotion has now arrived down to Tasmania soon. The magazine is obviously too big to fit through their machines and put in the paper – 20c dist fee here too.


  • 8 Steve // Jan 13, 2016 at 11:55 AM

    Just had this Shite dumped on my counter by a courier. Typical Newscorp, no email or cover letter explaining what to do with it. I suppose I’ll have to wait and read what they want me to do with it in the paper as usual. Just the normal piss-poor communication from Newscorp I’ve come to expect.


  • 9 Peter B // Jan 13, 2016 at 6:48 PM

    House of Wellnes coming to South Australia this week.
    More recycling!!


  • 10 Richard // Mar 8, 2016 at 4:16 PM

    Here we go again – Coming to a newsagent near you 19/20 March. Surely News Ltd could be honest and say it is an advertising feature – not a Magazine. How can it be called a magazine? And we will get 20c a copy!!


  • 11 shauns // Mar 8, 2016 at 5:26 PM

    Not one person asked for one , advertising failure right there .
    Richard are they doing it again ?


  • 12 Bruce G // Mar 8, 2016 at 9:02 PM

    Same here Shaun I put the pile of shite on the counter early in the morning. I offered 4 people a free “magazine”. One person allowed me to give it to them. The other three knocked me back. I then dumped the lot in the bin. It wasn’t a problem. Not one person came in and asked for the offer.


  • 13 eric // Mar 8, 2016 at 9:03 PM

    poor trees


  • 14 Mark Fletcher // Mar 8, 2016 at 9:52 PM

    Is this a new issue? I’m not across it.


  • 15 Richard // Mar 9, 2016 at 8:25 AM

    This is the second issue weekend 19/20th March.


  • 16 Bruc G // Mar 9, 2016 at 11:21 AM

    10c in Qld


  • 17 Paul // Mar 9, 2016 at 11:39 AM

    In the bin in Qld………


  • 18 shauns // Mar 9, 2016 at 3:01 PM

    20 cents last time , not that that is any better


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