Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from January 2016

Another poorly managed newspaper promotion from APN

January 31st, 2016 · 2 Comments

Newsagents were given three days notice about a promotion by APN’s. The email promoting promotion of a complex Scratch and Win competition was sent at the close of business Wednesday. Sending an email late on Wednesday results in a lower readership. When will they learn that promotions need to be simple. The process they are imposing […]

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Tags: Newspaper marketing · Newspapers

Sunday newsagency challenge: say hello

January 31st, 2016 · 6 Comments

For at least three hours this week stand at or near the entrance of your business and say hello to all who enter and thank people as they leave. Choose the busiest three hours. Look for insights you might otherwise have missed had you not done this. Hopefully, these insights help you run a better […]

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Tags: Management tip · marketing tip · Newsagency management · newsagency marketing

Sunday newsagency marketing tip: paint your nails

January 31st, 2016 · 2 Comments

Paint your nails in a colour that is meaningful to you. It could be your sport team colours, the local school colours or colours with some other personal significance such as supporting a charity (as has happened previously). If you usually have painted nails, what you do for this exercise must be noticeably different. The […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: look at your security footage

January 31st, 2016 · No Comments

When was the last time you looked at video captured by your security cameras? Most time I see retailers do this it is to look for something specific. My tip today is to look without a specific goal. Play it on fast forward and be open to learning things about your business that you have […]

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Tags: Management tip · Newsagency management · theft

US magazine publisher cuts 40 jobs

January 30th, 2016 · No Comments

US magazine publisher Rodale has cut 40 jobs. I mention this to note that Australian magazine publishers and distributors are not alone facing the challenges of disruption and to offer another example of changes we can expect in 2016. Everywhere I look I see too many magazine titles chasing a declining interest in print. The […]

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Tags: magazines

Are you going to the Melbourne Gift Fair?

January 30th, 2016 · No Comments

The Melbourne Gift Fair this weekend is the first of the year. It is a small fair with a reputation for nothing that new given the major fairs overseas releasing new products are happening around now. While I’ll attend the fair, if it is like last year I do not expect to discover too many […]

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Tags: Gifts

Adelaide Advertiser thanks newsagents

January 30th, 2016 · 6 Comments

Newsagents in South Australia were sent this letter by from News Corp’s Adelaide Advertiser yesterday. It is a thank you for support for promotional activity. While the letter is good and, I am sure, appreciated by newsagents, there is more to consider here beyond the commission made from selling promotional products. remember, these promotions are […]

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Tags: Newspaper marketing · Newspapers

Why IPS closes its call centre at 3pm

January 30th, 2016 · 5 Comments

I had contact with IPS management yesterday about why they were closed after 3pm. Looking at a year of call data they found that less than five calls a week come in after 3pm. They decided to cut hours and thereby reduce labour costs. The only reason I discovered this is because a newsagent complained […]

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Tags: Customer Service

I love the humour of this tweet from Gordon and Gotch

January 30th, 2016 · No Comments

5 likes

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Tags: magazines

A newsagency customer speaks out about poor customer service

January 29th, 2016 · 16 Comments

Ash Long emailed me yesterday with this story of poor customer service by his local newsagent. I share it here with his permission: I like that the Australian Newsagency Blog has news of new avenues where businesses can be grown and profits maximised. But I wonder if sometimes a reminder is needed that newsagents must […]

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Tags: Customer loyalty · Customer Service · Newsagency management

Why we newsagents need to keep our eye on JB HiFi when it comes to greeting cards

January 29th, 2016 · 10 Comments

Late in 2015 JB HiFi retail outlets started selling greeting cards. They put in a carefully selected range sourced from Hallmark.  Their hip looking purpose built card units have seen are usually placed in a high traffic location, near to the counter. The THREE FOR $10 offer is compelling. The range carefully targeted at the typical […]

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Tags: Competition · Greeting Cards · Newsagency challenges · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

All set for World Puzzle Day

January 29th, 2016 · 3 Comments

We are all set to end our jigsaw focus in January with a celebration today of WORLD PUZZLE DAY. As well as in-store promotion we are also promoting this online as we have had terrific success attracting new shoppers for jigsaw puzzles, especially harder to get products such as 18,000 piece and more puzzles. The […]

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Tags: newsagency marketing · newsagency of the future

Andrews McMeel to close Australian office

January 28th, 2016 · No Comments

Calendar and card company Andrews McMeel is to close their Australian office as announced today. Many newsagents sell their quality and sought-after products. Here is the announcement including a further update: ANDREWS MCMEEL PUBLISHING OFFICE CLOSING US Publisher Andrews McMeel is closing their Australian office. Local Managing Director, Deborah McQuoid will manage the transition of […]

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Tags: Suppliers

BuzzFeed: 15 Secrets Newsagents Won’t Tell You

January 28th, 2016 · 2 Comments

I love this BuzzFeed list from Scott Bryan: 15 Secrets Newsagents Won’t Tell You. Thanks to Steve Denham for pointing me to this. 8 likes

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Tags: Newsagency challenges · Newsagency management

Stunning jigsaw sales in the newsagency

January 28th, 2016 · No Comments

We have had an extraordinary January thanks to the January is Jigsaw month promotion from newsXpress. Not only have unit sales been excellent but the gross profit – 62.5% – has helped drive higher overall gross profit performance for the business. The promotion has attracted new traffic and leveraged impulse purchases from people entering the […]

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Tags: Newsagency management · newsagency of the future · Newsagency opportunities

Are you leveraging the Star Wars themed Colossus Crosswords?

January 28th, 2016 · No Comments

The Star Wars themed Colossus Crosswords from Lovatts is a title you could place with Star Wars related product in-store. This single and simple move could be enough to get more people considering the title than if you leave it with all your other crossword titles – that are only browsed and considered by people […]

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Tags: crosswords

Q4 2015 NEWSAGENCY SALES BENCHMARK STUDY VIDEO

January 27th, 2016 · No Comments

14 likes

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Tags: Management tip · marketing tip · Newsagency benchmark · Newsagency challenges · newsagency of the future · Newsagency opportunities

RETAIL NEWSAGENCY SALES BENCHMARK COTOBER – DECEMBER 2015 vs 2014

January 27th, 2016 · 8 Comments

The December 2015 quarter was tough for many newsagencies, especially with print media products. Here are the year on year same store comparison numbers. Customer traffic. 78% of newsagents report average decline of 1.2%. Overall sales. 76% reported an average revenue decline of 1.6%. Basket depth. 68% report a 1.5% decrease in basket size. Basket dollar value. 63% […]

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Tags: Management tip · marketing tip · Media disruption · Newsagency benchmark · Newsagency management · newsagency of the future · Newsagency opportunities

Thoughtful product placement adds to theatre in the newsagency and drives sales

January 26th, 2016 · No Comments

Take a careful look at this photo and see the value of thoughtful product placement. Click on the image to see a larger high-res version of the photo. Look at the squirrel: he is looking up at the acorn-like ornament being held by a hand above his head. The hand is attached to a larger […]

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Tags: marketing tip · visual merchandising

Colour at the newsagency counter

January 26th, 2016 · 1 Comment

We have been clearing out colour themed products at the sales counter, items that appeal this time of the year and that customers notice because of the colour blocking. It is fascinating seeing people impulse purchase notebooks from this counter location. The actions are a reminder of the value of thoughtful counter placement in the […]

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Tags: Stationery

Two Australia Day magazines

January 26th, 2016 · No Comments

I could only find two Australia Day themed magazines in the newsagency on the weekend. I’m sure we had plenty more a few years ago. We have given these two a bit of sunshine in the lead up to today. On Australia Day, I am glad I god to view the Stan Grant speech. It […]

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Tags: magazines

If you are in a shopping centre, watch your back

January 25th, 2016 · No Comments

I heard a story tonight of a newsagent being put under pressure by another party approaching the landlord with a better deal for when the lease expires. This newsagent could lose their business as the landlord says they have no legal obligation to offer them a new lease even though no payment has ever been […]

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Tags: Newsagency challenges

Plenty of newsagency suppliers closed today

January 25th, 2016 · 1 Comment

Plenty of our suppliers are closed today, giving their employees a long weekend leading into Australia Day tomorrow. While it may suit them, their closure reminds retail newsagents of the disconnect between suppliers and our seven day a week businesses. Smart suppliers are open today. 7 likes

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Tags: Newsagency management

Getting serious about magazines in the newsagency in 2016 with a magazine relay

January 25th, 2016 · No Comments

I did a full-on magazine relay in the newsagency on Saturday, in the middle of the day, while the shop was busy with customers. The relay was unplanned. It started out as me venting frustration and ended up with a fresh magazine layout to challenge regulars, drive sales from them and those shopping with us for […]

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Tags: magazines · Newsagency management · newsagency marketing · newsagency of the future · Newsagency opportunities

Sunday newsagency challenge: take down your cards

January 24th, 2016 · No Comments

Okay this is a challenging challenge, fraught with danger. But think about. When was your card unit last completely emptied and cleaned? The answer is probably when you last changed card companies or installed new fixturing. A clean shop is a good shop. Consider, carefully, taking cards down, cleaning and rebuilding – with all cards […]

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Tags: Management tip · marketing tip · Newsagency challenges · Newsagency management · newsagency marketing · Newsagency opportunities