I received this note from the circulation manager of Smith Journal with a plea for help from newsagents:
frankie press wants to see Smith Journal, our magazine for those with a curious mind, re-positioned in newsagents. So we are starting a re-positioning campaign on Monday with issue no. 19.
Historically, as the “brother” title of frankie, Smith Journal was positioned with frankie in the Women’s Interest category.
More recently, we are seeing Smith Journal positioned in the Men’s Interest category with GQ, Men’s Style and more muscle magazines like Men’s Health and Men’s Fitness.
From our recent reader surveys we know that Smith Journal has the highest crossover with like-minded titlesMonocle, The Monthly, The Economist and National Geographic. Smith Journal even receives regular editorial endorsement from Monocle.
We also know that 23% of Smith Journal’s readers are female (and growing).
To improve discovery of Smith Journal in newsagents, and in turn grow sales, we want to see Smith Journal re-positioned in newsagents’ General Interest / Current Affairs categories, more appropriate categories for where our current and potential readers are shopping.
We have The Smith Journal placed in several locations. It is in the premium front position with Frankie, next to Frankie in Womens Interest, in entertainment and now it is located in current affairs. I just wish that Frankie Press provided better POS so the magazine could be promoted with a better display.
Chris I have passed on your comment re more POS to the circulation manager.
Same here mark , i display at 3 different locations in our shop, but with no POS material. it would be great to have 3 posters.
For a long time ,we used to position this near GQ, in the mens interest area and had a good sale.It is true that many frankie buyers buy it together.but We dont have enough pockets to multi-position.