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Is Luke Brill, CEO of Lottoland, misleading in his offer to work with newsagents?

If we can find a way to co-operate with newsagents, we would be more than happy to do that. We’re happy to respond to things, we’re not hiding from anything.

This is quote from Luke Brill, CEO of Lottoland, as quoted at news.com.au today.

Lottoland has ignored correspondence from newsagents about mocking, attacking even, newsagents in their TV commercials. I have contacted Lottoland in Australia and overseas myself and they have not responded. Others tell me they have contacted Lottoland too. So I wonder if the Brill quote is misleading. Brill has not responded to me.

Click here for a PDF of the article – in case News puts it behind a paywall.

I don’t see a big issue with a Lottoland ticket being a bet nor do I see a big issue with them being online only as that is where the bulk of lottery products will be purchased in the future.

My issue is that they have deliberately targeted newsagents in their ad, they have misrepresented newsagents, mocked them and all in an effort to shift lottery purchases online. Tatts has stood by and let this happen without response.

The response I want from Lottoland is that they advertise their product without mocking or attacking family owned newsagencies, and that they apologise for the ads they have run.

The response I want from Tatts is they they support their retail network rather than ignore them. The Tatts inaction is a breach in my view.

Online is the big challenge facing newsagents today. This is why I think newsagents should challenge the capital expenditure demanded by Tatts for their new fits as the cost does not match future income prospects given changes in how people will purchase.

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Ethics

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  1. colin

    Adam Joy from Tatts was interviewed by Ben Fordham on 2GB tonight outlining that Lottoland is not employing in Australia or paying taxes and their ads are misleading making you believe that you are buying a ticket in the American Poweball amongst others when in actually you are placing a bet with a bookmaker . I think Luke Brill might be feeling the heat and wants to make peace with Newsagents. After the campaign they had against us as far as I am concerned they can pack their bags and go back to Gibraltar or wherever they come from.If we educate our customers with facts Lottoland will fail .

    1 likes

  2. sharyn FENNELL

    hi Colin is that the same adam joy from the anf?

    0 likes

  3. Paul S

    Actually I’m quite the opposite Colin. If Lottoland walked in and offered me a greater percentage than Tatts and without the massive outlay and restrictions Tatts places, I’d burn my Tatts agreement in a second and sell Lottoland happily.

    1 likes

  4. Shauns

    Paul S just so we don’t waste matches could you keep it alight and pass it on to me …

    1 likes

  5. Michael

    Shauns we would all be able to afford our own matches with a higher commision being paid to us! haha.

    Seriously though it is sad the state of newsagency faith in Tatts these days.

    4 likes

  6. pat

    Micheal ,Id also add the state of faith in the three main things that used to define a newsagency ,newspapers ,magazines and lotteries.
    They have all been happy to use us up as though we are a never ending cheap resource only there to serve them.
    Im sure they are all arrogant enough to be left scratching their heads and wondering why, when we finally say enough and show them the door.

    1 likes

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