Best practice in retail layout and fixtures today is to no longer use traditional built-for-purpose fixtures. The more everyday warm furnishings you use the better, with different colours, shapes, sizes and textures. Real life used is even better. Sorry traditional shopfitters.
No longer does everything you use to display and hold product need to look the same or connected.
Here is a good example from a leading US fashion and homewares store I saw recently. Their use of the cupboard is exactly what I am talking about.
Click on the image for a larger version.
Brilliant. Love it. The display connects with customers who can imagine the products for sale in their real life setting. We try this approach a lot, it’s not easy.
Yes, very hard work and never ending.