A personal shop local pitch cuts through more

Small business retailers love to call out for people to shop local and save jobs. Often, such pitches consist of sharing art created by others. I think a more personal pitch is more likely to get better engagement.

Make a more personal pitch by using your name and telling more of a story.

Here is a pitch I saw in front of a coffee shop recently. That I noticed it shows some level of cut through.

Here is a close-up of their second sign. I am sharing this as it is an interesting type of engagement – shoppers donating to get a tattoo for the business owner.

This shop is in Copenhagen so there may be local interests and culture at play here. Jack wasn’t there so I couldn’t find out.

I guess my point is that we all have to find our own way on how we engage to pitch shop local. Sometimes it is easy. Other times it takes a few missteps before we find our way.