Australian Newsagency Blog

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Have you been overloaded with Frankie magazine?

Mark Fletcher
June 5th, 2018 · 4 Comments

Several newsagents have reported being overloaded with Frankie magazine in recent months. Here is data from one store. Outside of the Christmas issue bump, the numbers are clear. The oversupply for issues 83 and 84 is obvious. Whoever is in control of setting supply, the publisher or Gotch, owes an explanation.

Other magazine publishers take note – oversupply like this gets newsagents cutting magazine space allocation. Based on the history for this business I’d say supply of 40 to 50 copies is reasonable. 115 is bad. 130 for the latest issue is ridiculous.

Newsagents face considerable costs in oversupply situations due to the out of date and broken magazine distribution model.

11 likes

Category: magazine distribution · Magazine oversupply

4 responses so far ↓

  • 1 peter // Jun 5, 2018 at 1:22 PM

    Looking at the higher cover price of $13.95 it would seem this is a special issue and on the last special issue #81 the returns of 10 from 105 copies – it would seem that seem it sold 90%. Wouldn’t that be considered an undersupply ?
    Maybe 130 isn’t too bad ?

    2 likes

  • 2 Jim // Jun 5, 2018 at 4:58 PM

    Im consistently oversupplied frankie. If the publisher is paid by the distributer on a net basis i fsil to see how it serves eother the newsagent or publisher. This is purely a cashflow kicker for gotch.

    2 likes

  • 3 Jim // Jun 5, 2018 at 5:12 PM

    I find it ironic that the publisher portrays itself as a lefty hipster. They should start thinking of the trees falling in the forest.

    5 likes

  • 4 Adrian // Jun 7, 2018 at 9:31 AM

    These are my figures Peter. We are in a beach resort town in Victoria so we always have a spike in figures for the Dec, Jan issue which we do the allocation ourselves. For the June issue which we have just received the best we have sold since 2012 is 54 so no excuse for the ridiculous amount that has been sent

    2 likes

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