Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Refreshed school holiday marketing ideas for newsagents

Mark Fletcher
January 14th, 2019 · No Comments

School holidays are a wonderful opportunity its for finding new shoppers for your business.

But most of all, to make the most from school holidays, you need to have fun!

Here are refreshed marketing suggestions to help school holidays be more valuable for your newsagency. They are just some of the ideas you could embrace. Hopefully, you will think of plenty for yourself.

  1. Stack the counter with items kids will love and want to buy or want to have parents and grand parents buy for them. Go to their side of the counter and build it for maximum engagement.
  2. Give educators a discount and a thank you. Give it a name. For example: a Thank you for teaching 0ur kids discount. Run it for school holidays.
  3. Make shopping for last-minute school supplies easy.
  4. Host local show and tell. Invite kids to create something, art, a poem, or something else connected to a local place of interest or local history. Host an in-store show and tell event where parents and kids can participate. The prize is less relevant than giving kids a voice.
  5. Teach about local. Host events in-store where kids can learn more about the local area.
  6. Let people play. Have products out and open for people to play with in-store. be the destination fun shop in town.
  7. Do product demonstrations in-store during the expected peak days, demonstrating thinks like a slinky, kinetic sand, slime, jigsaws and the like. Create some retail theatre.
  8. Publish posts on your business Facebook page with ideas of what people can do locally during the school holidays.
  9. Host an event appropriate to the season:
    1. A papier machier pumpkin mask competition for September holidays.
    2. A paper plane throwing competition for summer holidays.
    3. A Easter art competition for all ages for the Easter break.
    4. A winter bake off for Winter – maybe connected with the cookbooks you sell.
    5. Run a best joke of the holidays competition.

These refreshed ideas are designed to help you create a business during any holidays period that is looked at differently to the rest of the year, to help you gain a reputation as the best school holidays place locally.

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Category: marketing · marketing tip · Newsagency management · newsagency marketing

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