Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Back to School marketing on social media

Mark Fletcher
January 16th, 2019 · 4 Comments

Here is one of several marketing videos created for newsXpress members [pitching Back to School. Based on engagement data, this video is loved. It is deliberately short and not product specific. Anything newsagents can do to promote outside the usual type of ads is important now.

8 likes

Category: marketing · newsagency marketing

4 responses so far ↓

  • 1 Steve Bloom // Jan 18, 2019 at 5:16 AM

    “Engagement data” What engagement data? You mean shares on Facebook?

    In which case this video is a miserable failure.

    Mark, you need to face it, you don’t make very engaging content using stock video. It’s ok I am sure you are good at other things.

    1 likes

  • 2 Mark Fletcher // Jan 18, 2019 at 5:20 AM

    “Steve’ thanks for another illuminating and bitter contribution. You have no idea as to the engagement data to which I refer. Maybe try something other than bitchy criticism, like, for example, offering people inspiration of your own. Trying to denigrate there is tiresome.

    8 likes

  • 3 Steve Bloom // Jan 18, 2019 at 6:17 AM

    What is the “engagement data”?

    Share it. I dare you.

    2 likes

  • 4 Mark Fletcher // Jan 18, 2019 at 9:12 AM

    Not here, not with a troll like you “Steve”. Your chosen role here is to denigrate, criticise for the sake of it. You are wasting my time. Go work on something important to you. Oh, and if denigrating what I write is important to you, what a sad situation for you.

    3 likes

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