Remainder books in newsagencies are often placed flat on a trestle table or in a dump bin. That is what we did for ages. Then, we tried treating them with pride, by displaying them in a way similar to what you may see in a bookshop.
This simple change boosted good sales to excellent sales.
Better still, customers commented, complimenting the display.
The photo shows part of the display. It’s located mid-store and is working better than the dump bins we had at the front of the store.
This particular store is not a bookshop, not even close. We are limited by the lease as to the percentage of floorspace we have give over to books. This display is us at capacity.
The change is display from something that looked cheap and somewhat apologetic to this display that is classy and proud lifts the shop and sees the return on investment from books growing beyond already good sales. It took a few minutes to create. The initiate was by a new team member who thought they could do better … and they did, for which I am grateful.