We moved the AFL record Friday from the magazine section to a table on the lease line and almost immediately it sold. We have to re-stock the stand.
The move took a minute and while it interrupted access to the products on the table, for AFL crazed Melbourne it makes sense.
The success of the move was a reminder of the value of pitching magazines from time to time on the lease line. Given the premium nature of this space, we do it more sparingly than back in the agency days.