A blog on issues affecting Australia's newsagents, media and small business generally.

Placement is everything

We moved the AFL record Friday from the magazine section to a table on the lease line and almost immediately it sold. We have to re-stock the stand.

The move took a minute and while it interrupted access to the products on the table, for AFL crazed Melbourne it makes sense.

The success of the move was a reminder of the value of pitching magazines from time to time on the lease line. Given the premium nature of this space, we do it more sparingly than back in the agency days.

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magazines

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  1. KEVIN

    Great to see that you were allocated enough supply to have a display.

    Despite continually begging for an increase – over 11 consecutive years – we were given scarcely enough to cover our putaways. Same, same with this lot. They’ve changed owners 3 times and still have the same archaic and arcane business practises.

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  2. Mark Fletcher

    Kevin, one of the great and consistent failures impacting magazines in newsagencies is Gordon & Gotch / Ovato / Are Direct. Their failure to adequately use the data newsagents spend too much money providing denies not only newsagents revenue but also magazine publishers. It is breathtaking.

    Their management talk a good game, but have been perennially starved of capital necessary to match their talk.

    It is time for newsagents and magazine publishers to ask if, after som. many years of poor performance, whether they can fix it.

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