News Corp. sent this notice to newsagents yesterday:
10 January 2022
Cover price rise for News Corp Australia publications
Effective Monday 17 January 2022, the Monday to Friday cover price of the following publications will increase by 30 cents to $2.50.
- Herald Sun
- The Daily Telegraph
- The Courier-Mail
- The Advertiser
- The Mercury
- NT News
- Geelong Advertiser
- Gold Coast Bulletin
- Townsville Bulletin
- Cairns Post
- The Chronicle
A full list of all relevant News Corp Australia publication covers prices, retailer commissions and prices to account as at 17 January 2022 is provided below.
We ask that you notify customers of the price change and ensure your systems are updated on the effective date to reflect these changes.
We thank you for your continued support and look forward to continuing to partner with you in driving new sales opportunities.
Newsagents make 31.25 cents from selling one of these papers. The space the a single title newspaper takes in the shop can cost between $500.00 and $1,500 a year. The labour cost of handling the a newspaper title can cost around $3,500 a year if there are no issues – this does not include the cost of selling them. Other costs for the papers (theft, insurance, tech etc.) can cost around $500.00 a year. So, at the high end, that’s roughly $5,500.00 in costs, or 17,600 newspapers sold.
An average newsagency in a good suburban situation will sell 65 papers a day. That’s 23,660 a year, or $7,393.75 in gross profit, from which to fund the costs noted above. That leaves $1,893.75 to cover the cost of selling the papers and dealing with issues, like short supply or late papers.
By deregulating newspaper supply, the money newsagents make from newspapers has been slashed, making them borderline economically valuable in a newsagency business. But, we keep them.