Jennifer Coolidge is in Sydney for the Vivid Festival. I got to see and hear her last night which was a treat. She is also getting plenty of media coverage, in part because The White Lotus is such a hit. Anyway, right now is a good time to promote Harper’s Bazaar as people are more likely to purchase it on impulse.
SUper=markets and other competitors are unlikely to promote based on newsworthiness. It’s an opportunity for us.