Vintage Made is an Aussie magazine for lovers of all things Vintage. It comes out twice a year. It’s a good magazine for newsagents as it reflects a point of difference. It’s not a magazine for petrol stations or supermarkets.
It’s also a magazine around which you can sell other items, which is a good way of nurturing value from a low margin low unit sale product. It’s a way to make the product more valuable.
I use Vintage Made as a title through which to reach out beyond the shop and attract new shoppers. It works for us by doing this, on Facebook especially.
Vintage is a popular keyword in Australia with more than 50,000 searches each month specifically related to vintage clothing.
Sometimes, something that can feel niche or fringe to us is big, sought after by plenty of others. This is where we can play, and find new shoppers, who will easily purchase more than a single magazine.