For years now I have tracked early boxed Christmas card sales and followed through Christmas season sales and see in data over years a clear indicator for Christmas in early boxed Christmas card sales.
This year, I am seeing boxed Christmas card sales up on last year.
To me, this suggests a strong Christmas in our space.
We’re not doing anything out of the ordinary to pitch boxed Christmas cards. They are out on the shop floor, front of store, and online. No discounting. No deals.
The average early in the season boxed card shopper buys three packs. They often purchase other things at the same time. They are a good customer. Half the time a regular and half the time not.
Charity range is key to sales I have found. Indeed, it’s something customers comment on.
We’ve had boxed Christmas cards out for just over a month,. It’s been well worth it and have already received our first top-up order in a couple of locations.