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Magazines shoppers will seek out

Make: is one of those magazines shoppers will seek out. Not every issue, but certainly a special interest issue, like this one featuring cosplay inspiration, designs and tips.

This issue drew our attention because of other engagement in-store applied to cosplay. It’s always good value when we can leverage two or three suppliers or categories in a social media post.

While the 25% margin on the magazine is poor, it’s the hope of add-on allied to there topic that interests.

What we know from shopper tracking is that shoppers for this niche title will travel across town to purchase.


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