Pokémon continues to be one of the top performing brands in Australia. There’s the game people play on their phone, collector cards and sets, magazines, plush, clothing and plenty more.
In Australia right now there 9,300,000 searched online a month related to Pokémon. There are 1,269,477 different keywords used in search that include Pokémon.
Now let’s look at Pokémon cards since these are products some newsagents sell with excellent success. There are 788,000 searches each month in Australia for Pokémon cards.
My point here is that flowing from the Pokémon is opportunity for newsagents, in-store as well as online, but more important online than in-store since that’s where shopping starts now for products like this.
Now if you think you’re customers are not Pokémon players or interested in Pokémon product, think again.
There is a passionate community surrounding Pokémon, a multi-generational community with dedicated fans actively seeking products and experiences. By tapping into this enthusiasm through targeted online promotions and a well-curated selection of Pokémon merchandise, newsagents can not only drive sales but also cultivate customer loyalty.
Think exclusive online bundles, early access to new releases, or even virtual events connecting local collectors. Embracing the digital landscape and understanding the nuances of the Pokémon market allows newsagents to position themselves as go-to destinations for fans, ultimately boosting their bottom line and ensuring long-term success.
Pokémon is just one of the brands with strong and loyal communities that you can leverage is you have a website connected to your newsagency software and if you take a brand-forward approach to your business decisions, especially marketing. My advice is to lean more into brands with strong followings and find new customers through this.
By understanding the scale of online interest and the passionate community surrounding a brand, newsagents (and other retailers) can strategically leverage both their physical and online presence.
While in-store displays and promotions will attract impulse buys, a smart online strategy, including engaging content, and a diverse product offering, is crucial for reaching the wider Pokémon fan base far away from your shop and driving substantial revenue growth. This proactive approach, focusing on brands with popularity and a following, offers a clear pathway to success in today’s changing retail world.