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A second set of eyes can be revealing for retailers

I have been playing with AI for years, both in our Tower Systems newsagency software and outside, using AI to analyse insights curated by the software.

AI offers and edge.  What if you could get an expert-level analysis of your business performance, for free, in just a few minutes? I’ve found that thanks to AI.

In this short video I walk you through how I used a free AI tool, Google Gemini, to analyse my own sales reports and get actionable insights to grow my business. It’s a process I’ve found incredibly valuable.

The process is simple. All you need is a sales report, like the Monthly Sales Comparison Report I use.

In the video, I show how I use Google Gemini to analyse a monthly sales comparison report. Here’s a breakdown of the steps I take:

  1. Upload the Report: I upload my sales report into Gogle Gemini.
  2. Get an Overview: I start by asking a broad question like, “What do you think?” to get a general analysis of the sales data. As I show in the video, Gemini provides an overview of sales and highlights notable details from different departments.
  3. Ask for Improvement Suggestions: Next, I ask for specific advice with a question like, “How can I improve this business?” Gemini then identifies declining categories and suggests concrete action items.
  4. Prioritise Your Actions: To get a clear focus, I then ask, “What is one thing I could do?” This prompts Gemini to provide a specific, high-impact recommendation that I can implement right away.

I’ve found that using an AI tool like Gemini is like having a “second set of eyes” on my business. It helps me spot trends I might have missed and provides a fresh perspective on my performance. The best part? This powerful analysis can be done quickly and easily, at no cost. The version of Gemini I used in the demonstration is freely accessible.

What you do with the insights is up to you.

Within the Tower newsagency software there are awesome AI tools available:

  1. Generate product names to maximise search opportunities.
  2. Generate meaningful and SEO ready product descriptions to maximise search opportunities.
  3. Easily load PDF invoices from any supplier, converting them to an import ready electronic invoice.
  4. Price compare locally, outside the business, to reveal better profit and competition opportunities.
  5. Generate publishing ready blog posts for products managed by the POS software, and publishing these blog posts for you if you wish.

These facilities exist today, and this list of five are only some of the AI POS software capabilities we offer our customers. You can use these, or use an external AI oil like I cover in the video. It’s easy.

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Newsagency management

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