Preparing to promote Women’s Weekly Moroccan cookbook
On Saturday I purchased some props and created a trial display for ACP’s new Women’s Weekly Moroccan Cookbook. I say “trial” because our initial stock has sold well and I am waiting in replenishment stock before I go live with this display and other initiatives.
I bought the props from Kasbah Moroccan Imports in Melbourne.
I’d like to cook in-store but in a 330 sqm shop in a shopping centre there are some challenges.
Promoted well in-store at the right locations, I think the Moroccan cookbook has the potential to perform almost as well as the Slow Cooker cookbook. Like Slow Cooker, the Moroccan cookbook will more often be purchased on impulse. $12.95 is a nice extension to the shopping basket.
As I mentioned when I first wrote about this two weeks ago…
- Moroccan cooking is the new foodie ‘thing’.
- Tagines, used to create many of the dishes, are selling like hot cakes in homewares stores.
- The keyword tagine is the subject of 110,000 searches a month currently in Australia using Google. That is a quarter of all global searches for the keyword.
- The keyword moroccan is searched 368,000 times a month in Australia using Google.
- Moroccan food is delicious!
The other point to note about this cookbook, as with Slow Cooker, is that it works as a gift for guys as well as girls.
This title is an excellent tactical opportunity for newsagents in my view.
