We are promoting AWW Puzzle Book 15 next to AWW as well as in our crossword section. But it’s this placement with AWW from where we will sell most copies. This is because of our space commitment. It’s worth it to get good early sales … I’d say that most purchases are on impulse.
Newsagents should check where they have the puzzle book. Next to AWW is best in my view.
We have been co-locating beside the AWW and on the front counter – with the front counter (impulse) really pushing sales. We have put in our 3rd re-order today before we run out. At $9.95 this has been a little gold mine.