A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Month: August 2009

Preselling the Official Michael Jackson Calendar

michael_jackson_calendar.jpgWe are pre-selling the Official Michael Jackson 2010 calendar.  Customers are reacting well, we have good orders in ttwo of our stores.  There is no resistance to the requirement for a chunky deposit or the terms associated with the offer.

This is a great way to lock-in business in advance of a hot product being launched, before others flood the market with Michael Jackson themed calendars.  Right now, this offer is exclusive to us.

The idea of the pre-sell is a newsXpress initiative.

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Calendars

Making gift selling easier

pre_wrapping.JPGWe are playing with selling pre-wrapped gifts, to make our offer more appealing to time poor customers.  The wrapped boxes of the photo tree (see photo) looks more appealing in its wrapped form than the tree standing alone.  We have a numbers of gifts pre-wrapped in this way and will expand if customer support is strong.  This is in addition to our work with gift hampers.

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Gifts

Magazine subscriptions from online sources grow

Newsagents concerned about newsagencies being used to harvest new print magazine subscriptions should read an article published yesterday by BtoB which reports that US magazine subscriptions originating from the Internet are predicted to grow 22% according to a survey of publishers.

Print magazine subscriptions originating from the Internet are anticipated to represent 22% of new business sales among Magazine Publishers of America members, according to an online study the association issued earlier this week.

Publishers in Australia continue to ignore an opportunity to work with newsagents on a more structured approach to subscriptions.

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magazines
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