Wedding season has gone well for us this year in terms of magazine sales. Across the segment, sales are up on last year.
We support the wedding opportunity by refreshing our magazine offer at least weekly, moving titles around to introduce new magazines to regular browsers of the area.
Early in the season, we co-located a selection of wedding titles next to Australian Women’s Weekly and this worked well for us in showing people who only shop the first metre of our main magazine aisle that we have more on offer. RRegulars here will know that we use this space next to AWW for a range of promotional opportunities.
Wedding magazines are efficient for newsagent. More customers buy more than one title in a purchase. This is why it is crucial to make the display area as appealing and easy to shop as possible.
In previous years we have promoted wedding magazines next to a wedding themed display in our card and gift department. we did not have the room available this year.