We are running a pretty simple placement promoting of a range of car and motorbike magazines at one of our sales counters. We are tracking the quantity of each title to see what is working from this location. Three magazines in two days so far. I’m happy with that given that some or all of these will be incremental business.
I see plenty of newsagencies where the weeklies are located in these front of shop locations. I am not a fan of that. In this particular newsagency we have our weeklies located at the half way point in the shop and sales continue to grow. So far this month, comparing to January 2011, sales are up 14%.
But back to the car magazines. I chose to place them at the counter as they reflect a category which is usually only browsed y destination browsers or shoppers. I wanted to get this subset of our range in front of more shoppers so that they are aware of what we carry. Hence the placement at the counter for this week.
We are regularly looking at our counter and what we have placed in front of shoppers who are making a purchase. We like to make changes at least weekly, to keep our offer fresh and to drive sales.