We have placed our display unit packed with AFL Beanie Kids products on the lease line facing into the mall. It’s the perfect place to drawn traffic. That’s the guiding factor for all displays facing into the mall – will the draw traffic to the newsagency? If so, they go there. If we are not sure we give them a run and measure the results. The AFL beanie Kids display had been ump less than a day and it was already generating traffic for us.
I love AFL fans who are loyal to their club and I love this Beanie Kids range. This range reinforces the importance of brands in driving traffic, on several levels. Try and copy this with cheap China product and you have no hope.
People will pay a premium because of the loyalty they have with the brand and the emotional connection this engenders. This is what brands can achieve for our businesses. It’s why I prefer to stock brand name products in my newsagencies. Retail psychologists say that people who purchase to satisfy an emotion will pay more. I have seen research which backs this up.
I am confident this range will sell out. It’s a welcome addition to our AFL story and the stock has gone on sale at the perfect time.