The team at one of my newsagencies decided to take the promotion of the Hallmark Blooming Expressions to a new level by writing a Mother’s Day message on one of the vases. This made the display, which is part of our Mother’s Day offer, more relevant to the season.
I like this move a lot. I like the initiative and that it significantly improves the relevance of Blooming Expressions as a Mother’s Day gift.
Too often we leave a gift or some other product in its packaging or out but in a basic display when some personalisation can lift it beyond the usual and make it more relevant to shoppers.