we newsagents like to think that we provide better customer service than bigger retailers selling the same products we sell. We say that our people have better product knowledge, are more friendly and more helpful than our competitors.
I wonder if this is the case.
When was the last time you provided training to your employees – professional product-based training? This should be at least monthly and based around key brands you sell. You’ll find some suppliers keen to work with you on this.
Product training for our teams could provide an excellent sales boost.