Ryman stationery in London offers delivery of ink and toner in selected London boroughs within 90 minutes. That’s pretty cool since businesses ordering ink and toner have probably run out or are just about to run out. This is the next big push of online businesses – same day delivery … giving online shoppers a timing experience almost equal to in-store shopping.
Here’s the tip – if you consider your newsagency to be local and committed to local service, why not offer same day delivery of ink and toner? I bet if you offered this you could wrest business away from online stores and bigger businesses nearby.
But you would need to promote it widely and regularly: on your car, shop window, flyers … all over town and through personal contact with businesses.
Yes, there would be challenges around your stock holding. Work through this. get to know your customers. Stock to their need.
If being local is a point of difference for you, live it! This is just one example.
Good advice Mark. I considered my focus local and, you’re right, didn’t do anything about it.
Too many newsagents miss the local opportunity.