A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday marketing tip: Look for your business online

Go to Google and search on magazines and your suburb. Dopes your business come up on the first page? Do the same for: ink, greeting cards and stationery.  How dod you fare in these searches?

If you are not coming up on the first page you’re not where you need to be. This can be fixed by completing entries in a number of free listing sites and maintaining these.

If you are in a marketing group get their advice on what to do, they should have pre-prepared advice for you. If you are not in a marketing group email me at mark@towersystems.com.au and I’ll privately share advice with you.

Yes, it will take a couple of hours to get your information into the listing sites – the result will be your business coming up in search results. I was at a conference recently where they said that more than 70% of in-store purchases involved at least some form of online search or engagement.

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