Pushing further into jewellery
We are pushing further into jewellery in a couple of my newsagencies. We’re learning more about what our customers will purchase from us as opposed to a specialist jewellery store.
Right now, jewellery products are part of gift for tracking and reporting at the moment but I can see value in separating them out into their own department. We have done this with plush as the plush numbers were skewing overall gift.
When a category dominates sales in a department and is growing at a different pace to the department there is a case for separating it into its own space.
The range of jewellery in the photo is a small selection of the broader range we embracing.