Our placement of the Pink poster book at the front of the newsagency, facing into mall has worked well, selling two thirds of our allocation in six days. Placing it right behind New Idea – with a Pick cover story – was key to this success. We’re very happy getting the poster book as an impulse purchase with New Idea.
Prince Harry on the cover of The Australian Women’s Weekly is helping drive excellent sales. It’s a stunning picture that cuts through. We’re seeing the best sales in a year with this issue and we’re not doing anything out of the ordinary to promote the title. We have it in its usual location plus at the front of the newsagency facing into the mall as well as with daily newspapers. We have ordered more copies as we’re on target to sell out.
The Herald Sun says it’s a local paper, focussing on local stories. They why cover the photo of local hero Cadel Evans on the front page of the newspaper on Saturday with a stuck on ad promoting home delivery? Ridiculous.
I understand retail newsagents removing these stickers as all they do is tell our customers to get their newspaper elsewhere.