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Extra promotion of Better Homes and Gardens pays off

magsbhgxmas2013We are actively promoting both issues of Better Homes and Gardens currently on sale: with newspapers, in the regular location for the title and on the shop floor in the promotional display unit. I head of a newsagent this week who took the regular issue off the shelves. I explained this was a mistake as both would sell. We continue to find the placement between newspapers works very well for us.

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  1. Mark

    Do some newsagents return the December Issue and replace with Xmas Issue ie out with the old in with the new. Saw more than 5 bundles of December thrown out in the bin with cover at one newsagent.

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  2. shauns

    I still have mine out but I will top them by the end of the week , simply no room to have both issues out this time of year

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  3. h

    Both issues still on display, we have got used to the 13th month from the BHG team after all these years.

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  4. Garry

    Both still out.
    Normally both a sell out

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  5. Jim

    We’d have both on display had we been able to get extra stock of the December issue. Despite ordering extras in the first week of on sale and trying again later we weren’t able to get extras and ran out (yet again) less than 3 weeks are the on-sale date yet other newsagents are throwing them out – another prime example of the allocation system at G&G!

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