Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Entries from March 2016

Fairfax announces regional newspaper closures

March 31st, 2016 · 7 Comments

Fairfax today announced the closure of two regional newspapers and changes for others. Under the plan, print editions and websites of the Cooma-Monaro Express and the Summit Sun at Jindabyne will be discontinued, The Queanbeyan Age will be relaunched as a free weekly newspaper and the content and distribution of the Braidwood Times will be extended to serve the growing community of Bungendore. […]

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Tags: Media disruption · Newspapers

Some newsagency suppliers need to understand the importance of barcodes on products

March 31st, 2016 · 1 Comment

It frustrates me when I hear of a newsagency supplier using the same barcode on multiple products. Retailers cannot adequately track sales in such a situation. Suppliers who do this deny newsagents the opportunity to understand what is happening in their business. How do you understand the performance of your card department with, say, 800 different […]

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Tags: supplier arrogance · Suppliers · Ugh!

Batman vs. Superman products popular for the newsagency

March 31st, 2016 · No Comments

We have the Hallmark Batman vs. Superman stand on the lease line to leverage interest in the franchise following the release of the movie and the extraordinary publicity surrounding it. The stand is working along with products from other suppliers. The best way to leverage licenced product is to go deep across several suppliers. Range matters […]

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Tags: Greeting Cards · Management tip · marketing tip

Why are post offices selling so much crappy stuff these days?

March 30th, 2016 · 2 Comments

How is this for a tweet to re-tweet? I love it, especially in relation to the government owned post offices – retail businesses they should not operate except from offering basic postal services. Peter Ford has 10,000 Twitter followers. I responded to him as did others at the time of his tweet. I would not […]

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Tags: Australia Post

Do I think a newsagency is a good business to buy?

March 30th, 2016 · 13 Comments

Further to my post yesterday, the question do you think a newsagency is a good business to buy? is one I am also asked regularly. Any newsagency is a good business to buy to the right purchaser, the person most suited for that business. The answer really does come back to the purchaser because they […]

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Tags: buying a newsagency · Newsagency management · newsagency of the future · Newsagency opportunities

Terrific News Corp. coin promotion coming in April

March 29th, 2016 · 3 Comments

I like the ANZAC to Afghanistan Medallions – Commemorative Coins promotion announced to Victorian newsagents by News Corp. last week. All News Corp. metro dailies are engaged in the promotion from what I understand. I expect the promotion will be a hit because of the demographic of newspaper readers, the theme, each coin being legal tender and […]

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Tags: Newspapers

A checklist when looking at buying a newsagency

March 29th, 2016 · 19 Comments

One of the most common questions I get privately from people who find me through this blog is what should I ask for when looking at buying a newsagency? The question itself, when asked, indicates how green a prospective purchaser is when it comes to purchasing a business. Here is a list of data I […]

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Tags: buying a newsagency · Newsagency for sale · Newsagency management

The New York Times seems desperate

March 28th, 2016 · 1 Comment

I have received six to eight over the last ten days emails from The New York Times promoting digital subscriptions. One email is okay but I now have so many they appear desperate. The US$2 a week offer for digital access does not feel like good value in that I can access few news from […]

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Tags: Media disruption

Visual merchandising pens in the newsagency

March 28th, 2016 · 4 Comments

I love this display of pens that I saw a couple of days ago. The bottom two photos show an approach to colour blocking and organisation within the fixtures that makes the display work. 10 likes

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Tags: Stationery · visual merchandising

What do kids see in your newsagency?

March 28th, 2016 · No Comments

Maybe when the shop is closed one night or early morning and with the lights off so people cannot see you, get on your hands and knees and crawl through your business to see what kids see. I am serious. Try it. What can kids see? Kids are shoppers, important shoppers. Their pester power can […]

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Tags: Management tip · Newsagency management

Sunday newsagency challenge: making your people the best

March 27th, 2016 · No Comments

The success of your retail newsagency depends on you having the best people working in the business, including you. Rate everyone, including you. If they are not the best, if they are not what you need, your challenge is to address this. No one else will, it is up to you. 5 likes

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Tags: Uncategorized

Sunday newsagency marketing tip: tell a story!!!

March 27th, 2016 · No Comments

Once of the best displays at the Toy Fair from a retail perspective was this display of Hawthorn AFL merchandise at Korimco. Putting all hawthorn product together like this tells a better story to hawthorn shoppers than leaving the products in each product stand with all other AFL teams covered in each product group. Small […]

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Tags: marketing · marketing tip · newsagency marketing

Sunday newsagency management tip: 7 steps for reducing shopper theft

March 27th, 2016 · No Comments

I have been working with a newsagent on addressing the cost of shopper theft in the business. Here are tips they found useful: While there are other steps you could take, these seven are most valuable from years of working with retailers in a range of retail channels: Look at people as they enter. Make […]

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Tags: Management tip · Newsagency management

Glasgow newsagent killed in religiously prejudiced attack

March 26th, 2016 · 2 Comments

The news of the fatal attack on newsagent Asad Shah following his posting of an Easter message on social media is shocking. UK news outlets are providing comprehensive coverage. Take a moment to think of the Shah family and their grief. Australian newsagents are as ethnically diverse as our UK colleagues. Inside and outside our channel, […]

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Tags: Social responsibility

Editorialising with magazine cover placement

March 26th, 2016 · No Comments

Sometimes there are magazine covers newsagents can place to make statements in addition to chasing sales. Here are two out  now that I particularly like. Sadly, I don’t get Fortune. If I did, this issue would be at the counter. 3 likes

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Tags: magazines · Social responsibility

Making the most of Easter in the newsagency

March 26th, 2016 · No Comments

There is no doubt about the value of going out early with a broad range of Easter product pays off, especially for higher-end items people plan to purchase or LayBy over time. My experience is that grandparents especially like to shop early for something special beyond the eggs and usual Easter fare you see in […]

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Tags: Newsagency management · newsagency marketing

Cat cards are cute – in the newsagency

March 26th, 2016 · No Comments

I am often asked how to promote everyday greeting cards on Facebook. Here is one example of something I did recently as part of a series of themed posts about cards to like. The post was simple, engaging and speaking to a popular interest. Here is exactly how it looked. It took me less than […]

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Tags: Greeting Cards · marketing · newsagency marketing

Enjoy the day off

March 24th, 2016 · 5 Comments

Most newsagents will get tomorrow off. Have a good break even if you find your mind on the business even when you are away from it. Happy Easter whatever the season means to and for you. 13 likes

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Tags: Uncategorized

Issues with the Hubbed $250 rebate?

March 24th, 2016 · 1 Comment

A newsagent advised me of delays in getting the $250 a month rebate from Hubbed. Despite contact many times the issue was unresolved, until yesterday. The time the newsagent had to spend chasing Hubbed was considerable. I agreed to raise the issue here to see if anyone else is challenged with Hubbed. 7 likes

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Tags: Hubbed

Great networking event for small business newsagents

March 24th, 2016 · No Comments

newsXpress held the first of two national conferences for 2016 on Tuesday in Melbourne, at the MCG. 135 newsXpress members attended as well as plenty of suppliers. The conference itself followed a full day at the Toy Fair being briefed by suppliers and leveraging group buying. While I am a Director of newsXpress and sure […]

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Tags: marketing · marketing tip · newsagency marketing · Newsagency marketing group

Another perfect local product

March 23rd, 2016 · No Comments

Further to my post below. While it does not work in regional and rural towns, the local editions of Monopoly are a treat for businesses in the cities covered – not only for local shoppers but also as gifts for visitors when they arrive or leave. Sometimes we have to show and tell customers what […]

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Tags: Gifts · Newsagency opportunities

Personalised products a smart move for rural and regional newsagencies

March 23rd, 2016 · No Comments

One way to maximise visitors in town and in your shop is to have products that connect them with being there. Whereas for ages postcards were the best local item, there is now a broad range of products: bags, stubby holders, magnets, hoodies, singlets, thongs, rulers, pens, pads and, yes, delicious and locally branded chocolate. The more unique […]

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Tags: marketing · marketing tip

This tweet shows why people don’t want to pay for digital news subscriptions

March 23rd, 2016 · 5 Comments

While revenue for digital access to news sites is only a fraction of what publishers for viable business models, a tweet a few hours ago explains the heart of their challenge. 6 likes

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Tags: Newspapers · Social Media

Newsagent humour on Twitter

March 23rd, 2016 · No Comments

This tweet on Twitter three days ago is hilarious. It’s from someone in the UK and referring to the experience there. My question for convenience focussed newsagents – do you sell chia seeds? If you do, how well do they sell? The tweet gave me a good laugh as I hope it does for you. 4 […]

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Tags: Fun · Social Media

Melbourne Toy Fair an excellent opportunity for newsagents

March 22nd, 2016 · 13 Comments

The Melbourne Toy Fair has been terrific again this year. Finishing today mid afternoon, the attendee mix has been varied: toy retailers, gift retailers, newsagent retailers and more. The supplier mix exhibiting has been equally diverse covering toy, hobby, collectible, art, gift, game and other products. This is a valuable trade show for retailers and for […]

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Tags: Newsagency management · newsagency of the future · Newsagency opportunities